Would Customers Walk Two Blocks to Your Restaurant?


Sometimes the most blazing insights into strategy come at the most unexpected times. Here’s one of them. Last year I was at a gathering outside of Copenhagen and was introduced to a restaurant manager who had just returned to the city after years of overseas assignments.   We began chatting and he asked what I do;  I said I was writing a book on strategy.  His eyes lit up and he proceeded to tell me his own business story.